Promo kit available to celebrate first National Wave Day on May 3

In 2025, Wave Petunias from PanAmericanSeed will kick off the gardening season with its first official consumer national holiday: National Wave Day on May 3.

The Wave brand debuted in 1995.

The Wave team has several events scheduled and additional plans for public relations outreach to continue consumer awareness for the brand and ultimately increase sales for garden centers.

To help growers and retailers, PanAmerican Seed has produced a ready-to-download Wave promo kit webpage with supportive marketing resources that stores can use to draw in shoppers and build excitement leading up to National Wave Day.

Visit panamseed.com/wavebrand to access the downloadables, including:

• Videos to play in-store and educate your employees on the full Wave assortment.
• Social media posts and graphics to add to your channels and increase engagement.
• Logos and P.O.P., from bench cards to posters and cart banners.
• Fun activities, including coloring pages and National Wave Day invites for at the cash register.

In addition, a revised “Add Your Business” tool will help independent garden centers help shoppers find their stores by adding their location information. Customers can search by ZIP code through the WaveGardening.com “Where to Buy” webpage to find a store nearest them selling Wave Petunias and Wave Pansies.

“There are so many ways to participate in all the excitement in 2025,” said Sarah Makiejus, global marketing manager for PanAmerican Seed and Wave brand manager. “We can’t wait to get started in the new year and see the media buzz explode around Wave Petunias and Wave Pansies. It’s the icing on the cake to our 30th anniversary year and into the future.”

Regional potting party events with social media influences are in the works; a national Newswire release will ensure the holiday has exposure in consumer press; sponsorships are confirmed for The Philadelphia Flower Show (March 1-9) with botanical artist Tu Bloom; and a soon-to-be-announced additional artistic collaboration will raise further awareness to the joyfulness of the Wave brand.

For best availability of Wave Petunia colors and mixes for this year of celebration, PanAmerican Seed encourages greenhouses to contact their preferred supplier for seed and plugs. For more ordering information, visit panamseed.com.