Marketing & Merchandising
Eason Horticultural Resources will now officially be known as EHR
While officially maintaining its full business name, Eason Horticultural Resources Inc., the company will represent itself to the industry as EHR.
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Retail Revival: Local and last minute
How to attract customers to your garden center right before Christmas.
Long Island Reno: Implementing the redesign at Hicks Nurseries
Sixth-generation Long Island IGC Hicks Nurseries underwent a months-long renovation process. In the third piece of this three-part series, we explore the final step: the implementation of the redesign.
Long Island Reno: The Hicks Nurseries design process
Sixth-generation Long Island IGC Hicks Nurseries underwent a months-long renovation process. In the second piece of this three-part series, we explore Hicks’ design process with a firm new to the IGC industry.
Long Island Reno: Hicks Nurseries starts with research
Sixth-generation Long Island IGC Hicks Nurseries underwent a months-long renovation process. In the first piece of this three-part series, we explore the first step in the process: in-depth consumer research.
The evolution of brands
Consumers flock to them; growers maintain them. Brands are here to stay.
Make a statement
Statement walls have tremendous impact on customer experience by immersing and engaging them. Consider adding one to your IGC.
Retail Revival: A coat of paint
How to use color to create excitement at your independent garden center.
Fertile Ground Webinar Series replay: Email, SMS and Loyalty Programs
How to create data-driven tactics that will engage millennial customers in a way that the “one size fits all” approach just doesn’t.
Fertile Ground Webinar Series replay: Power Pages: Websites for Garden Centers 101
Tactics to improve website performance, hosting, security, maintenance and overall results.
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