2020 State of the Industry Report: marketing methods

Each September, we present the findings of our exclusive State of the Industry research. We surveyed nearly 300 independent garden center owners, operators and managers in the U.S. and Canada about their IGCs, markets and trends in their areas. The following statistics were gathered via an online survey in August. Editor’s note: Not all percentages will add up to 100% due to rounding and non-responses. Not all answer options are listed here.

Find out how IGCs fared this year in our September print issue or go to our State of the Industry section of our website. Read on for more insights into the current state of the industry and the changes that came with this year.

Here, let’s take a look at marketing methods for 2020: