media strategies
Adapt to your audience
Which advertising strategy is best for your IGC? Here’s how to break it down and find the best medium for your business — while reaching your target audience.
More in media strategies
Attracting garden geeks
Use these four ways to maintain loyalty and interest among your experienced gardeners.
The cadence of customer development
Use these steps to build a better customer journey pre-visit, onsite and post-visit.
Meet Jasmine Jefferson, founder of Black Girls With Gardens
Here’s how Jefferson is creating an inclusive, multicultural green space for Black women who are passionate about gardening.
GrowIt! will give away 1,000 plants in 30 days
Winners can select a plant to be shipped to their door or they can opt to receive a gift certificate to their favorite local garden shop.
Network of knowledge
At Connecticut-based Van Wilgen’s Garden Center, an open information flow with team members translates to success.
Garden Media Group announces Katie Dubow as new owner and president
Dubow will be taking over the business from her mother and founder, Suzi McCoy, who will stay on as an advisor.
Are you truly leveraging your position on social media?
In today’s age, maintaining a good social media presence is important. But are you using your accounts to their fullest potential?
Syngenta launches free mobile app for greenhouse and nursery growers
The app will be available for Apple and Android devices.
Embrace modern media
Consumers and retailing have changed, as has media. Here’s how to reach today’s customers.
How stories can help you sell
Tales of plants and your business resonate with customers. Here are opportunities when you can tell them.
