Fertile Ground Webinar Series replay: Power Pages: Websites for Garden Centers 101

The fourth session of the Garden Center Fertile Ground Webinar Series discussed how garden centers can improve their websites.

Power Pages: Websites for Garden Centers 101, hosted by Catalina Morales Vélez, director of digital marketing for Dig Marketing, discusses website performance, hosting, security, maintenance and results.

You can watch a recording of the session, from Sept. 3, 2024, above.

The free six-part series is guiding you through the biggest issues facing IGCs today, from digital marketing to human resources.

You’ll learn from industry experts and hear the stories behind their success as well as what they have learned from their mistakes. Not only will you find actionable ideas to implement at your garden center, but you’ll also find a collaborative community that will inspire you with ways to make your business the best it can be.

All sessions are free and will be held virtually via Zoom from 2 to 3 p.m. ET every Tuesday from Aug. 13 through Sept. 17. Attendees can register for one, a few or all six sessions.

Learn more about the rest of the sessions in the series:

Digital marketing for garden centers

One more webinar will focus on digital marketing with Rob Sproule, co-owner of Top 100 IGC Salisbury Greenhouse and owner of Dig Marketing:

Sept. 17: Leveraging Your List: Email, SMS and Loyalty Programs

Watch a replay of the first digital marketing webinar here: From Digital Marketing Strategy to Winning Tactics.

Human resources for garden centers

One more webinar will discuss the challenges IGCs face in human resources and proven techniques you can utilize to succeed with BEST Human Capital & Advisory Group:

Sept. 10: What Is Your End Game? Succession & Exit Planning Best Practices for the Green Industry with Chris Cimaglio

Watch a replay of the first human resources webinar here: Recruit Talent to Your Garden Center for Today and Tomorrow.

Watch a replay of the second human resources webinar here: How to Retain and Develop Your Team

To register, click the name of each session title above, or visit events.gardencentermag.com/gcfgws and click the "Register" button beneath each session you'd like to attend.

The Garden Center Fertile Ground Webinar Series is the revitalized, digital version of the Garden Center Conference & Expo and underscores the magazine's commitment to embracing the digital future and ensuring broader participation and accessibility to industry-leading educational content.