Fertile Ground Webinar Series replay: Email, SMS and Loyalty Programs

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How to create data-driven tactics that will engage millennial customers in a way that the “one size fits all” approach just doesn’t.

The sixth session of the Garden Center Fertile Ground Webinar Series explores how to create data-driven tactics that will engage millennial customers in a way that the “one size fits all” approach just doesn’t.

Leveraging Your List: Email, SMS and Loyalty Programs — hosted by Rob Sproule, co-owner of Top 100 IGC Salisbury Greenhouse and owner of Dig Marketing —  also explores how SMS and loyalty programs can add further value, in addition to emails.

You can watch a recording of the session, from Sept. 17, 2024, above.

The six-part series covers the biggest issues facing IGCs today, from digital marketing to human resources.

You’ll learn from industry experts and hear the stories behind their success as well as what they have learned from their mistakes. Not only will you find actionable ideas to implement at your garden center, but you’ll also find a collaborative community that will inspire you with ways to make your business the best it can be.

Learn more about the rest of the sessions, which you can watch on demand for free anytime:

Digital marketing for garden centers

Our digital marketing webinars feature top tips from Sproule and his team at Dig Marketing:

• Watch a replay of the first digital marketing webinar here: From Digital Marketing Strategy to Winning Tactics
• Watch a replay of the second digital marketing webinar here: Power Pages: Websites for Garden Centers 101

Human resources for garden centers

Our human resources webinars discuss the challenges IGCs face in human resources and proven techniques you can utilize to succeed with BEST Human Capital & Advisory Group:

• Watch a replay of the first human resources webinar here: Recruit Talent to Your Garden Center for Today and Tomorrow.
• Watch a replay of the second human resources webinar here: How to Retain and Develop Your Team
• Watch a replay of the third human resources webinar here: Succession & Exit Planning Best Practices

The Garden Center Fertile Ground Webinar Series is the revitalized, digital version of the Garden Center Conference & Expo and underscores the magazine's commitment to embracing the digital future and ensuring broader participation and accessibility to industry-leading educational content.