Fertile Ground Webinar Series replay: How to Retain and Develop Your Team

The third session of the Garden Center Fertile Ground Webinar Series discussed employee retention and development for independent garden centers.

Love ‘Em or Lose ‘Em: How to Retain and Develop Your Team featured Tina Lee, owner of DeWayne's in North Carolina, and Karen Van Duyvendyk, owner of Dutch Growers Home & Garden in Saskatchewan.

Remember, it’s one thing to catch and another to keep — just because an employee was successfully hired and onboarded doesn’t guarantee tenure or long-term satisfaction with your company.

Lee and Van Duyvendyk discussed how positive efforts in professional development, incentives and company culture can lead to improved employee retention and increases in productivity, performance and morale.

The session's platinum sponsor was Proven Winners. You can watch a recording of the session, from Aug. 27, 2024, above.

The free six-part series is guiding you through the biggest issues facing IGCs today, from digital marketing to human resources.

You’ll learn from industry experts and hear the stories behind their success as well as what they have learned from their mistakes. Not only will you find actionable ideas to implement at your garden center, but you’ll also find a collaborative community that will inspire you with ways to make your business the best it can be.

All sessions are free and will be held virtually via Zoom from 2 to 3 p.m. ET every Tuesday from Aug. 13 through Sept. 17. Attendees can register for one, a few or all six sessions.

Learn more about the rest of the sessions in the series:

Digital marketing for garden centers

Two more webinars will focus on digital marketing with Rob Sproule, co-owner of Top 100 IGC Salisbury Greenhouse and owner of Dig Marketing:

Sept. 3: Power Pages: Websites for Garden Centers 101 with Catalina Morales Vélez, director of digital marketing for Dig Marketing

Sept. 17: Leveraging Your List: Email, SMS and Loyalty Programs

Watch a replay of the first digital marketing webinar here: From Digital Marketing Strategy to Winning Tactics.

Human resources for garden centers

One more webinar will discuss the challenges IGCs face in human resources and proven techniques you can utilize to succeed with BEST Human Capital & Advisory Group:

Sept. 10: What Is Your End Game? Succession & Exit Planning Best Practices for the Green Industry with Chris Cimaglio

Watch a replay of the first human resources webinar here: Recruit Talent to Your Garden Center for Today and Tomorrow.

To register, click the name of each session title above, or visit events.gardencentermag.com/gcfgws and click the "Register" button beneath each session you'd like to attend.

The Garden Center Fertile Ground Webinar Series is the revitalized, digital version of the Garden Center Conference & Expo and underscores the magazine's commitment to embracing the digital future and ensuring broader participation and accessibility to industry-leading educational content.