Fertile Ground Webinar Series replay: From Digital Marketing Strategy to Winning Tactics

© Rob Sproule

The second session of the Garden Center Fertile Ground Webinar Series discussed digital marketing tips for independent garden centers.

From Digital Marketing Strategy to Winning Tactics was hosted by Rob Sproule, co-owner and marketing director of Salisbury Greenhouse, a Top 100 Independent Garden Center, and owner of Dig Marketing. The platinum sponsor was Plantista, and the gold sponsor was Bobbex.

You can watch a recording of the session, from Aug. 20, 2024, above. Sproule offers insight into how to move from a broad digital marketing strategy to the daily tactics across digital platforms that will entice your customers and increase sales.

The free six-part series is guiding you through the biggest issues facing IGCs today, from digital marketing to human resources.

You’ll learn from industry experts and hear the stories behind their success as well as what they have learned from their mistakes. Not only will you find actionable ideas to implement at your garden center, but you’ll also find a collaborative community that will inspire you with ways to make your business the best it can be.

All sessions are free and will be held virtually via Zoom from 2 to 3 p.m. ET every Tuesday from Aug. 13 through Sept. 17. Attendees can register for one, a few or all six sessions.

Learn more about the rest of the sessions in the series:

Digital marketing for garden centers

Two more webinars will focus on digital marketing with Rob Sproule, co-owner of Top 100 IGC Salisbury Greenhouse and owner of Dig Marketing:

Sept. 3: Power Pages: Websites for Garden Centers 101 with Catalina Morales Vélez, director of digital marketing for Dig Marketing

Sept. 17: Leveraging Your List: Email, SMS and Loyalty Programs

Human resources for garden centers

Two other webinars will discuss the challenges IGCs face in human resources and proven techniques you can utilize to succeed with BEST Human Capital & Advisory Group:

Aug. 27: Love 'Em or Lose 'Em: How to Retain and Develop Your Team (Platinum Sponsor: Proven Winners)

Sept. 10: What Is Your End Game? Succession & Exit Planning Best Practices for the Green Industry with Chris Cimaglio

Watch a replay of the first human resources webinar here: Recruit Talent to Your Garden Center for Today and Tomorrow

To register, click the name of each session title above, or visit events.gardencentermag.com/gcfgws and click the "Register" button beneath each session you'd like to attend.

The Garden Center Fertile Ground Webinar Series is the revitalized, digital version of the Garden Center Conference & Expo and underscores the magazine's commitment to embracing the digital future and ensuring broader participation and accessibility to industry-leading educational content.