2020 State of the Industry Report: victory gardening

Here's how the rise of victory gardening impacted IGCs in 2020.

2020 vision

As IGCs adapt and grow with the changes COVID-19 has made to the retail world, sales are booming and business is better than ever.

The lost month

Three garden centers share how they bounced back after state government-ordered shutdowns in March of 2020.

Ahead of the trends

In times of change or crisis, it's imperative to make adaptability your greatest asset. Here's how Urban Garden Center leveraged location, Instagram and organic products to stay on top.

Meet Jasmine Jefferson, founder of Black Girls With Gardens

Here’s how Jefferson is creating an inclusive, multicultural green space for Black women who are passionate about gardening.

Scotts Miracle-Gro shares uptick of gardening statistics related to COVID-19

New research indicates hearty influx of victory gardening and other related activities could last well beyond the outbreak.

Record-breaking Mother’s Day sales provide IGCs with optimistic outlook

The holiday looked a little different this year, but that didn’t deter customers from buying hanging baskets, bloomables and veggie gardening supplies for their loved ones.

National Garden Bureau actively promoting Victory Garden 2.0

The NGB urges all community members to use its premade, no-cost communication package to grow their own victory gardens.