promotion
Springing into action
We caught up with two IGCs and asked for their biggest tips and tricks regarding promotions during the biggest time of the year. Here’s what they had to say.
More in promotion
Concept Plants celebrates 10 years of EverColor Carex
Developed by Irish breeder Pat Fitzgerald, this ornamental grass is approaching 2 million sold around the world.
Eason Horticultural Resources releases Hot New Perennials for 2020 booklet
The compilation includes perennial young plant producers, breeding companies and breeder representatives.
Perks and promotions
From tracking inventory to targeted promotions, a modern POS system helps Hillermann Nursery & Florist run its business more efficiently.
Animal magnetism
Feathered and four-legged attractions add value to the IGC experience by drawing new generations of consumers.
'American Farmer' TV series broadcasts segment featuring PanAmerican Seed this summer
The show explores recent breakthroughs in plant breeding and showcases the team behind PanAmerican Seed’s flowers and vegetables.
TDI Brands appoints new division manager
Bob Willard joins Stone Age Creations with 15 years of leadership experience.
Western Nursery & Landscape Association offers two new webinars
"Designing a Neighborhood-Friendly Landscape" will take place on July 28, and "Inventory Management" will take place on August 8.
Deadline for GCA’s ‘Best Garden Center Bathrooms’ competition extended
Entries for the 8th annual competition are now due July 13 at midnight.
Vestaron appoints Anna Rath as CEO
Rath will lead Vestaron from the R&D phase of its development through its commercial phase.
Farwest Show launches website, early registration
The trade show's revamped website has a clean design and is packed with information about the event.
