Cultivate'20 Virtual
3 factors that will make or break your e-commerce success
As COVID-19 pushes more IGCs online, brick-and-mortar operations should follow these steps to ensure a smooth transition.
More in Cultivate'20 Virtual
Water wisdom
Will Healy, senior technical and research manager at Ball Horticultural Company, shared tips on improving irrigation in his Cultivate’20 Virtual education session.
Managing your estate taxes
Bryce Gibbs of K Coe Isom offered succession planning and estate tax advice in his Cutivate’20 Virtual education session.
Dipladenia and mandevilla 101
As part of Cultivate’20 Virtual’s crop specific production series, Dr. James Gibson shares production tips on growing dipladenia and mandevilla.
Become a digital marketing guru
Learn the ins and outs of online plant selling and marketing from expert Katie Elzer-Peters.
Recession and recovery
Dr. Charlie Hall shares his analysis of the current economic state and forecast for post-COVID-19 recovery in the green industry.
Green industry outlook
AmericanHort leaders share their take on upcoming battles, both legal and economic.
The cadence of customer development
Use these steps to build a better customer journey pre-visit, onsite and post-visit.
Working around the obstacles of COVID-19
Whether it’s face mask policies or making sure employees are in peak physical condition, keep these tips in mind as your facility navigates through the pandemic.
3 supply-side pricing tips from Charlie Hall
Know your marketing, production and overhead costs to develop a pricing strategy to meet your profit goals.
Keep the window of opportunity open
Retailers can keep the momentum rolling if they focus on these 6 trends driving customer behavior.
