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A logo reads Sustainabloom by the American Floral Endowment in dark brown and orange text on a white background. To the left of the text is a graphic of a flower with orange and yellow petals.

American Floral Endowment launches $2.5 million fundraising campaign for Sustainabloom

"Our $2.5 million fundraising goal will ensure Sustainabloom becomes self-sustaining, as contributions will form an endowment fund where the earnings will be used annually to support the program in perpetuity," said AFE Executive Director Debi Chedester.