Optigrow, LLC has engineered a technically advanced growing container using its proprietary “Geotextile Technology.” OptiPots achieve the optimum in strength durability, aeration and moisture retention in a single product. These pots air prune the roots to promote more root growth while preventing root circling. Root pruning promotes root branching, which increases root growth, and root mass is proportional to bud mass. The OptiPot also allows for aeration of the container and root system which promotes the health of beneficial aerobic bacteria, which need oxygen to survive and flourish.