Project Perfect - All Terrain Ground Covers was developed to make it easy and understandable for homeowners to buy ground covers and help them keep to an environmentally friendly and drought conscientious plan for their landscape. All Terrain Ground Covers is a new, all encompassing ground cover line that is customizable to each grower’s list of plant offerings. A grower may create a whole new line of groundcovers under the brand umbrella of STEPABLES and market Project Perfect - All Terrain Ground Covers to their various retail markets. There are hundreds of groundcovers that could be sold under this umbrella; from sedums and sempervivums, to ferns and heucheras, along with pachysandra and hypericum. In addition, Under A Foot Plant Company has created a Drought-Wise campaign that strategically targets consumers with drought conditions and water restrictions. Also new is the Drought-Wise symbol on the tag front of drought tolerant plants to help consumers easily identify which plants will work for their water sensitive, drought restrictive situation.