White Stores in the UK opens first garden center furniture showroom

The 4,500-square-foot showroom aims to reverse the trend of garden center customers going online to buy outdoor furniture.

From Horticulture Week

White Stores has opened a new 4,500-square-foot garden furniture showroom at the Yarnton Nurseries Garden Centre in Oxfordshire.

The showroom will be staffed by White Stores employees. A grand opening for the Yarnton showroom, backed by an online and local advertising campaign, is planned for the Easter Bank Holiday.

White Stores, which sells garden furniture, BBQs and accessories, is planning to launch similar outdoor living retail concessions into more garden centres across the UK in 2015 and the coming years, working in partnership with First Franchise, a company specialising in bringing garden centres together with retail brands.
 
White Stores founder and managing director, James Whiteley, said the retail concession showrooms reverse the industry trend of garden centre customers going online to buy their garden furniture.
 
"Garden centres can now offer the huge choice of products and competitive prices beloved by online shoppers, along with the unique ability to see, touch and learn more about the garden furniture by our experts in-store. It's a win-win-win for the customer, garden centre and us.