During the winter holiday season, a familiar topic often re-emerges among retailers and pundits alike: should store employees wish customers "merry Christmas," "happy Hanukkah" or something less specific like "happy holidays?"
Business consultant Bob Phibbs, known as "The Retail Doc," says that although the intention behind the "merry Christmas" greeting is friendly and cheerful, it may have the unwanted side effect of excluding a portion of your customers.
"You want to cater to every customer, those who will buy their presents with cash and those who pay credit, those who can afford the best and those who cannot, those who celebrate Christmas and those who do not," Phibbs says.
Read more about Phibbs' insights on his blog page.
Latest from Garden Center
- Postiva fungicide from Syngenta now registered for use in California
- Weekend Reading 9/20/24
- Bailey welcomes additions to executive leadership team
- Proven Winners ColorChoice varieties take multiple awards at 2024 Plantarium
- Garden Media Group releases 2025 Garden Trends Report
- Space jam
- Top 100 webinar replay: How to increase your customer base
- Fertile Ground Webinar Series replay: Succession & Exit Planning Best Practices