Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.
This week: A "foot-long worm from hell," two stranded astronauts take up space gardening, consumers using credit cards and loans to manage inflation and some vertical garden ideas for your customers.
Hammerheads (the garden variety) pose a threat to earthworms, Associated Press
AP garden writer Jessica Damiano writes about hammerhead worms, which is deadly to beloved earthworms and nearly impossible to kill. (Popular Mechanics also wrote about this worm, which it called a "foot-long worm from hell.")
Stranded Astronauts Have Taken Up Gardening, NASA Says, Futurism.com
The two NASA astronauts stranded aboard the International Space Station are testing out their horticultural skills as part of the space agency's Plant Water Management experiment, which has ISS crew members investigating how the absence or decreased presence of gravity affects the amount of water and nutrition a plant needs to grow, according to Futurism.com.
Consumers tap credit cards, loans to manage inflation: Fed report, Retail Dive
Retail Dive reports that the share of U.S. adults using credit cards or loans to make ends meet amid rising prices rose to nearly 40% in October 2023, up from roughly 37% a year prior, according to research from the Federal Reserve Bank of Boston. Gen Z and millennials were the age groups most likely to use loans and credit cards to respond to higher prices.
15 Vertical Garden Ideas, From Living Walls to Botanical Libraries, Architectural Digest
Architectural Digest shares some ideas your customers can use to create vertical gardens in their homes and gardens.
Enjoy your reading, have a great weekend and we'll see you next week!
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