Bob LeBoutillier of Waterloo Gardens to speak at next Garden Center Professionals Roundtable

Anne Obarski of Merchandise Concepts will interview Bob LeBoutillier, president of Waterloo Gardens in Pennsylvania, during the next Garden Center Professionals Roundtable. The live conference call is scheduled for Tuesday, Aug. 17 at 2 p.m. Eastern.

LeBoutillier will discuss how to “Reinvigorate Your Wow Factor.” Topics include:

• Why Waterloo chose to make a big change in its Web presence, and the ROI that made them say “Why did we wait so long to do this?”
• When “wow” dictates what they do, and where you can add the same techniques in your garden center.
• What makes up its new focus, “Celebrating a Healthy Lifestyle,” and how healthy it will make the bottom line.

For registration fees and additional details, click here.