Syngenta Flowers expands digital experience at Cultivate'20 Virtual

Syngenta Flowers invites industry members to participate in its 3D virtual booth at Cultivate'20 Virtual — a new way to stay up to date with its newest genetic innovations, technical trialing results and marketing programs.

Syngenta has expanded its webCAST platform to include all new things launched at the Cultivate tradeshow. To expand customers' digital experience, the company has added new content, videos, stations and areas to get first-hand information on its latest innovations. During the virtual trade show, the company will showcase new varieties, essential genetics and exciting partnerships to strengthen its assortment offerings.

Every July, Syngenta Flowers announces new mum varieties for the season. This year, Syngenta introduces nine new garden mums and five new pot mums. Last year, the company announced a new partnership with Dutch breeder Royal Van Zanten and its plans to supply a portion of their asters and pot mums to offer an even more extensive range of varieties to help meet market demands.

Syngenta Flowers is excited to introduce seven new Poinsettia varieties from Syngenta Flowers, Beekenkamp, and Lazzeri. These new varieties display an impressive range of colors, including Toro Red, Robyn Pink, Superba Marble, Pink and White. All of which are available from one farm with a proven track record of trusted, high-quality cuttings.

As a participant of ThinkPlants, Syngenta Flowers offers a diverse range of seed and vegetative perennials, giving growers an ease in programming and high-quality and reliability in production. Syngenta encourages readers to visit the ThinkPlants booth at Cultivate'20 to download its updated 2020-2021 Perennials Catalog.

To learn more visit www.syngenta.com and www.goodgrowthplan.com.