Star Roses and Plants launches redesigned website

Star Roses and Plants has launched its redesigned website, starrosesandplants.com.

The website features easier search and plant filtering, updated photography, expanded grower information, gardening inspiration, brand and program pages and more.

“We’re thrilled to share our newly designed website that serves as a major resource to home gardeners and our industry partners,” said Rachel Perry, design manager at Star Roses and Plants. “The new site is separated into two sections for consumers and trade, which allows us to be a one-stop shop for both of our key audiences.” 

The extensive redesign and updated functionality includes 471 pages and 1,618 optimized photos. The site provides two destinations for members of the industry and the home gardener; click “For Industry Professionals” or “For Home Gardeners” on the site’s landing page to navigate to the desired content.

Other key features and updates of the website include:

• Grower information:Each plant page has grower information that was not available previously on the website. This information includes retail timing, growing regions, reasons to grow, videos and how to order.
• Brand and program pages: These pages feature a comprehensive overview, including brand standards, product forms, branded packaging, marketing support, links to consumer websites and social media, links to request e-retailer assets and point of purchase materials and more.
• Order page: This page links directly to Star Track, Star Roses and Plants’ online ordering system, and the contact information for the sales team, including each member’s customer service representative.
  

“We will be constantly growing and expanding the website to meet our customer needs,” Perry said. “Whether it’s new grower information, videos or photography, it will be ever-evolving and improving.”