SAF to host two in-person learning events this fall

The Society of American Florists' 1-Day Profit Blast will be headed to Denver, Colorado, on Oct. 11 and San Marcos, Texas, on Nov. 9. Retail florists across the country are invited to join peers for a day of networking and education, which will provide ready-to-implement strategies to cut costs and maximize profitability before the busy holiday season. 

Both events, which last six hours (11:30 a.m. and 5:30 p.m.), include lunch, time to connect with other florists, ask questions, share advice, three education sessions with expert presenters and a supplier showcase with vendors for sourcing hard goods, floral product, technology and more. 

SAF's 1-Day Profit Blast, Denver, Colorado | Tuesday, Oct. 11

Sponsored by DWF with partnership from Bill Doran Company

Education sessions include:

• Design: "Make it Work"
  Presented by Derek Woodruff, AIFD, CF, PFCI, Floral Underground
  Turn obstacles into opportunities with trendy designs that allow for substitutions and use less product. 
• Delivery and Cost of Goods Sold: "New Ways of Thinking About Delivery"
  Presented by Paul Goodman, MBA, CPA, PFCI
  Re-think your delivery strategy, increase order profits and lower your businesses COGS. 
• Marketing: "Automate Your Email and Social Media Marketing"
  Presented by Melanie Spilbeler of FreshPath Marketing 
  Save time with low-cost automation programs for email and social media marketing. 
  To learn more and register for the 1-Day Profit Blast Denver, click here.

SAF's 1-Day Profit Blast San Marcos, Texas | Wednesday, Nov. 9

Sponsored by Bill Doran Company

Education sessions include:

• Design: "Cha, Cha, Cha, CHANGE!"
  Presented by Jerome Raska, CF, CAFA, AIFD, PFCI, AAF, Blumz by… JR Designs
  Change the way you design and re-evaluate key operating procedures to boost profits. 
• HR: "Incentive Plans that Recruit, Motivate and Retain Teams"
  Presented by Derrick Myers, CPA, PFCI, Crockett & Myers Associates
  Build an employee incentive program that will help recruit and retain talent. 
• Marketing: "What Flower Consumers Don’t Tell You"
  Presented by Vonda LaFever, AIFD, PFCI, & Lori Wilson, Flower Clique
  Refine your online identity to better showcase your brand in order to attract and engage customers.

To learn more and register for the 1-Day Profit Blast San Marcos, click here. For more information about SAF, visit safnow.org.