Proven Winners new Superbells varieties garner national attention

The latest additions to the Superbells Punch series from Proven Winners are gaining national attention in popular magazines. Superbells Coralberry Punch and Superbells Blackberry Punch are appearing on the pages of many just-issued gardening and lifestyle magazines.

Better Homes and Gardens (April 2011), Gardening How-To (January/February 2011), Small Gardens (Spring 2011), and Birds and Blooms (February/March 2011) are just a few of the high-profile publications that have featured this series of plants that offer a dark, black eye surrounded by a bright bloom color. Rick Schoellhorn, director of new products for Proven Winners, explains why these plants are getting attention.

“The Superbells Punch series is our attempt to capitalize on two different gardener interests,” he said. “We are working to get the blackest eyed forms we can so that we capture the consumers eye with bi-color blooms, contrasting with bright colors on the outside of each flower. The interest in black flowers and foliage also is a secondary highlight as black seems to be gaining a lot of attention in national marketing, but unrelieved black is less of interest to consumers than black spiked with bright contrast tones.”

Though these plants haven’t even seen their first summer season, they are attracting attention in university plant trials as well – having earned a “Plant of Merit” at the University of Georgia and “Consumer Favorite” at the Long Island Trial Gardens.

In 2010, the editorial mentions received by Proven Winners were seen by nearly 200 million readers, a more than 100 percent increase from 2009—according to figures recently released by the company. For more information visit www.provenwinners.com.