Proven Winners introduces more than 100 new varieties for 2025

Proven Winners is unveiling more than 100 new varieties for spring 2025.

“Each plant we introduce to the market undergoes rigorous testing and evaluation, ensuring they meet our high standards for performance from the greenhouse to the garden,” says Kevin Hurd, Proven Winners vice president of product development. “We invest years of research into developing each variety, selecting only those with the best genetics for Proven Winners containers.”

Proven Winners' introductions for 2025 include 35 annuals, 42 perennials and 24 shrubs. (See photos of some of the new varieties at the bottom of this article.) Of particular note are:

• Two new Supertunia Petunia varieties, Supertunia Tiara Pink and Blue, featuring unique patterns and robust genetics.
• Stardiva, the first-ever series of Scaevola aemula with star-shaped flowers — a departure from the typical fan shape — in Blue, Pink and White.
• Flavorette Pear’d Rosa, an edible rose with a subtle pear flavor and a lush, soft texture, plus exceptional cold hardiness.
• Summerific ‘Cookies and Cream’ Hibiscus, celebrated for its compact, sturdy growth and its first-of-its-kind, dark purple-black foliage topped with pure white flowers.
  

From its extensive introductions each year, Proven Winners selects Top Pick varieties in each category to represent the most outstanding and unique new plants. These selections are featured heavily throughout Proven Winners' multi-million-dollar advertising efforts on multiple platforms. This year’s Top Picks include a fiery intensely saturated rose, a super-sized salvia and an easy-to-grow heliotrope.

“Top Picks have outstanding consumer appeal thanks to their unique features, disease resistance, tolerance to heat and humidity, outstanding vigor and season-long performance,” says Vice President of Sales Dave Konsoer. “These top-of-the-class varieties are sure to be gardeners’ new favorite plants, earning them increased attention across our national marketing campaigns to build even more demand for 2025.”

To view all 21 Top Pick plants, visit provenwinners.com/top_picks.

Learn more about the new introductions, as well as Proven Winners' new partnerships, programs and products, in the Proven Winners 2025 New Varieties Video: bit.ly/ProvenWinners2025.

For additional information, including Proven Winners' 2025 Spring Preview and other resources, visit provenwinners.com/2025_Resources.

© All photos courtesy of Proven Winners