Premier Tech growing media co-brands with AGTIV technologies

This new nomenclature simplifies the understanding and benefits of AGTIV biological active ingredients that are integrated into pro-mix growing media.

A logo reads Premier Tech pro-mix in black text on a white background.
Premier Tech is dedicated to delivering added value and innovation to benefit growers with the latest advancements in biological technology.
Logo courtesy of Premier Tech

Premier Tech, a pioneer in the field of growing media with its pro-mix brand, announces that its proprietary biological active ingredients will be unified under the AGTIV brand.

“We are excited to announce the combination of two of Premier Tech’s premium brands: pro-mix growing media and AGTIV biological active ingredients,” said Scott Thornton, sales vice president at Premier Tech Growers and Consumers. “Our commitment to pioneering innovation and upholding quality continues to drive us forward into a new era.”

What does this mean for growers? The performance of pro-mix products remains unchanged, meeting the high standards expected by professional growers.

Premier Tech is dedicated to delivering added value and innovation to benefit growers with the latest advancements in biological technology.

Pro-mix biofungicide and mycorrhizae are now introduced with distinctive names, reflecting their specific actions on plants.

Mycorrhizae becomes AGTIV reach, helping plants absorb more nutrients and water thanks to mycorrhizae.

Bio-fungicide becomes AGTIV defend, providing plants protection against root pathogens thanks to bacillus.

Biofungicide + mycorrhizae becomes AGTIV fortify, protecting the root system with an expanded barrier against pathogens and improving nutrient and water absorption thanks to bacillus and mycorrhizae.

It also suppresses root diseases caused by specific pathogens (such as fusarium, pythium and rhizoctonia) and suppresses fungus gnats and thrips.

This new nomenclature simplifies the understanding and benefits of AGTIV biological active ingredients that are integrated into pro-mix growing media.

The transition to the new AGTIV brand and product names will take effect July 1, 2024, with the new packaging gradually introduced throughout the year.

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