Petitti Family Farms unveils new brand identity, emphasizing heritage and growth

Petitti Family Farms announced a refreshed brand identity, marking a new chapter in the company’s history. The rebrand focuses on strengthening the Petitti Family Farm name while highlighting its rich heritage, commitment to innovation and ambitious plans for the future.

"This rebranding initiative represents a pivotal moment in the evolution of Petitti Family Farms," said Joe Allio, president. "We take immense pride in our heritage, particularly the legacy built by my father-in-law, Angelo Petitti, whose vision and leadership have been instrumental in the growth of this business and who set the foundation for our success. As we look to the future, it is essential that our brand reflects our dynamic nature and commitment to innovation."

Key elements of the rebrand include:

• A streamlined brand name: Petitti Family Farms will now be presented without the explanatory “of” phrase, emphasizing the strength and recognition of the Petitti Family Farm name itself.
• A vibrant new color palette: The introduction of a more dynamic and engaging color scheme will bring a fresh and modern look to the Petitti Family Farms brand.
• Distinct visual identities for individual farms: Each Petitti Family Farm will now have its own unique visual identity within the overarching brand framework, allowing for greater individuality and consumer connection.
• A powerful new tagline: “Rooted in Tradition, Growing with Purpose” encapsulates Petitti Family Farm’s commitment to its heritage while highlighting its forward-thinking approach and dedication to sustainable and responsible growth.

The rebrand will be implemented across all Petitti Family Farm touchpoints, including marketing materials and digital platforms.