HIP Labels hires Maria Zampini as brand program manager

Greensboro, N.C. – HIP Labels, LLC, announces the addition of horticulture industry expert Maria Zampini to its staff as brand program manager. Zampini will work nationwide on behalf of HIP to provide brand identification products from HIP’s menu of ID goods and services to nursery and greenhouse growers.

Zampini is known throughout the horticulture industry for her knowledge and experience in the sales, marketing and licensing of new plant introductions and gardening-related products to consumers and the green industry. Working for HIP, Zampini will offer new and current customers the range of HIP Labels’ horticultural identity products, which includes a full array of stake and hang tags, HIP’s custom fit pot wraps and a comprehensive offering of POP signage. While representing HIP interests, Zampini will continue in her role as president of her boutique horticultural marketing firm, UpShoot, LLC.

“We’re so pleased and fortunate to have Maria on board with HIP,” says Bob Lovejoy, president and owner of HIP Labels. “With her contacts in the industry, her knowledge from plant development to retail and her hands-on experience in marketing and branding, she’ll be the perfect fit for the kind of grower customers HIP seeks to partner with. Her unique perspective helps her appreciate the value HIP’s brand products and solutions bring to growers. She’ll be a great representative for the HIP mission of innovation.”

Zampini has been closely involved with nationally-branded plant programs like HGTV HOME Plant Collection, where she was Director of Plant Development. Prior to that, she was president of Lake County Nursery, Inc., in Ohio, a thousand acre wholesale nursery that included an independent retail garden center and a research division that developed over 100 patented and trademarked plant introductions.

“I wouldn’t even consider partnering with any other plant ID company anywhere,” says Zampini. “I have known and bought products from Bob for years. His integrity, professionalism, and focus on custom, trend-setting solutions are in lockstep with what I’ve striven for in all my past endeavors. I’ll feel right at home from the get-go!”