Justin Wisniewski named general manager of Must Have Perennials

Justin Wisniewski is the new general manager of the Must Have Perennials program as of June.

Stepping down from his current position with the organization, Paul Gooderham will return to his role as breeder agent, managing relationships for the organization across all applicable brands.

Wisniewski will oversee all operations for Must Have Perennials worldwide, including its conventional perennials assortment, as well as the newly added Tradewinds hibiscus brand out of Aris’ Keepsake Plants facility in Alva, Florida.

Wisniewski, who holds a bachelor's degree from Millersville University of Pennsylvania, originally joined the Aris organization as a trial gardener for Green Leaf Plants in the spring of 2016. He also served the organization as a seed specialist for Green Leaf Plants and acted as the general manager for the Must Have Perennials program, formerly known as Blooms of Bressingham, from 2018 through 2020.

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During his tenure managing the Must Have Perennials organization, he assisted in bringing several commercial varieties to market, including Echinacea ‘Lovely Lolly’ and Buddleia ‘Butterfly Gold’.

Under Wisniewski's leadership, the organization will continue to represent a variety of breeders, focusing on bringing the best plants to market, coupled with exceptional marketing and efficient supply chains.

Must Have Perennials works with breeders and licensees around the world by trialing and promoting plants, as well as providing support and resources for the horticulture industry. Originally founded in the UK, the organization is now based in Lancaster, Pennsylvania, where it utilizes the facilities and trial gardens of Aris Green Leaf Plants.

For more information, visit musthaveperennials.com.