Hort Couture announces its new alliance with Ball Seed Company

Hort Couture has announced a newly formed alliance with Ball Seed Company. 

Ball Seed will exclusively distribute the Culinary Couture Seed lines for Hort Couture beginning Fall 2018. Key product lines include Basil Pesto, Tomato Mixology, Pepper HealthSmart and the Kale Edibliss collection.

All varieties will be available on Ball Seed WebTrack and will ship from the Ball Horticultural Company facility in West Chicago, Illinois.

“We have such wonderful innovation in our seed program, and the opportunity to work with Ball Seed to distribute our new genetics is amazing," says Jim Monroe, CEO of Hort Couture. "The entire team at Ball has been so helpful this past year.” 

Ball Seed will also have exclusive rights to sell the Hort Couture Avant Garde Annual Unrooted Cuttings. This includes Coleus Under the Sea, Petunia Glamouflage, Asclepias Monarch Promise and Geranium Glitterati product lines.

Liners will still be available from additional brokers in the market with production at Peace Tree Farm in Pennsylvania, Wenke Greenhouses in Michigan, Wenke Sunbelt in Georgia and Meadowlands Horticultural Inc in Vancouver, Canada.

“I love introducing varieties with a story, and so many of these products have one! Exciting plants coupled with a simplified marketing program set this program up for success in 2019,” says Jim Kennedy, sales manager at Ball Seed.

The new Hort Couture Buyers Guide is available for online here and includes information on over 40 new varieties for the 2019 introduction.