HiBreeding, Perlanova and Creekside partner with Express Seed Company to serve North American hydrangea growers

Leading Hydrangea breeders HiBreeding and Perlanova have enhanced their collaboration with Creekside Greenhouses by adding new partner Express Seed Company.

The partnership among the four companies parties will focus on driving innovation, developing new varieties and supporting growers for the indoor blooming, patio, landscape and cut flower markets.

HiBreeding’s top sellers include HI River, Crystal, Horizon and Fire. Perlanova's MyBeautiful Hydrangea series has a full color range including Carino, Akito and Forest. New varieties are available each year as both programs continue to grow.

Creekside will continue to supply dormant liners and prefinished plants, and in the new partnership, Creekside will also be adding unrooted cutting supply and continuing to work with Express Seed Company to serve growers throughout the U.S. and Canada.

“We’ve believed in this breeding program for years and are excited to offer additional options with the new URC supply option, available exclusively through Express. We will also continue to work with Express to sell dormant liners and prefinished plants of HiBreeding and Perlanova," says Creekside General Manager Matt Koole.

New partner Express Seed Company will collaborate with Creekside, HiBreeding and Perlanova on product development, sales and marketing efforts in the region.

"We’re honored to enhance our collaboration with Creekside, HI and Perlanova. Our customers have seen the value of this product line with best-in-class grower traits and excellent sell-through at retail. We’re looking forward to expanding the reach of these varieties to growers serving the indoor blooming, patio, landscape and cut flower markets," says CEO Scott Valentine.

Over the last few years, Express has built the InBlume Indoor Floral team that supports indoor blooming plant growers with unique new varieties, technical support and supply chain solutions. The InBlume team will feature HiBreeding and Perlanova at California Spring Trials 2024 as well as a comprehensive portfolio of indoor blooming products for growers and retailers.

InBlume’s CAST display location from March 20-23 will be with partners Headstart and Danziger at 4860 Monterey Road, Gilroy, CA 95020. For more information on InBlume products, partners and technical support, visit inblumeindoorfloral.com. Existing licensees of HiBreeding and Perlanova varieties will remain. For more information, email InBlume@ExpressSeed.com.

About the companies

Creekside is a third-generation potted plant grower in Ontario, Canada. With 400,000 square feet of greenhouses and 30 acres of outdoor hydrangea production, Creekside specializes in the production of high-quality pre-finished hydrangea liners and unrooted cuttings. For more information, visit creeksidegreenhouses.ca or email scott@creeksidegreenhouses.ca.

Since 1982, horticultural distributor Express Seed Company has served the U.S. and Canada by connecting growers to best-in-class varieties through an extensive network of breeding and production partners. It supplies all the services, logistics support and inputs that growers need, including seed, cuttings, plugs and liners, bulbs and bareroot and tissue culture. Visit expressseed.com for more information.

HiBreeding formed through a partnership with hydrangea growers Sjaak van Schie and The Mastergrowers. All HiBreeding varieties are selected for strong branching, superior disease resistance and long shelf lives. Visit hibreeding.com for more information.

Brothers Carlo and Martijn Hoogendoorn started Perlanova in the Netherlands in 2008 focused on innovating cut flower and landscape hydrangeas. The MyBeautiful product line is a result of their high-tech breeding activities, and today they offer dozens of varieties with unique colors and performance. Visit perlanova.eu for more information.