Endless Summer hydrangeas and Suntory Senetti glam up Grammys red carpet

Endless Summer hydrangeas and Suntory Senetti varieties added big, beautiful color to the 67th Grammy Awards red carpet.

Tu Bloom, the official botanical artist of the Grammys, used Pop Star, Summer Crush and BloomStruck Reblooming Hydrangea and Magenta, Deep Blue and new Blue Spoon Senetti in large planter boxes along the red carpet.

Bloom’s arrangements alternated two color schemes for the planter bases, coordinating Senetti varieties with Endless Summer hydrangeas. Blue bases featured Senetti Blue Spoon. Pink bases had Senetti Magenta. Matching pairs flanked each section of the red carpet, showcasing iconic Grammys branding and MusiCares Fire Relief.

Photo courtesy of Suntory

"I love using Endless Summer hydrangeas because they are a long-lasting garden variety that have consistently performed over the years for me as a gardener," Bloom said. "Taking a garden shrub and bringing it to the red carpet requires colors that will pop and textures that will complement the floral designs on the elevated pedestals. When an arrangement is being photographed like on the Grammys red carpet, having the lacecap bloom of Pop Star adds a fun texture next to the big, pillowy blooms of BloomStruck and Summer Crush hydrangea."

The hydrangeas were grown at brand owner Bailey Nurseries’ Oregon facility, forced into flower over the winter months and shipped to Los Angeles the week of the Grammys. Ryan McEnaney, Endless Summer brand spokesperson and Bailey’s marketing and communications manager, joined Bloom and his team to collaborate on the installation.

"It was an honor for Tu to select Endless Summer as his shrub partner," McEnaney said. "Showcasing these hydrangeas on the red carpet allows us to reinforce the brand with an international audience, capturing attention on social media and with national consumer publications, and talking about Endless Summer as home gardeners begin to plan their spring shopping list. Showing up in unexpected places like the Grammys helps us keep the brand relevant and exciting for our core customer base and introduces us to new and future shoppers."

Photo courtesy of Suntory

This year marked Suntory's sixth year partnering with Bloom, who is known for his hybrid designs with formal floral on the top and garden plants in the base to inspire consumers to try mixed floral plantings at home.

Armstrong Growers grew three Senetti varieties: Magenta, Deep Blue and new Blue Spoon. For the floral arrangements, Florigene donated Mooncarnations, known for vibrant violets and outstanding vase life, and Applause roses were given to music industry VIPs.

Photo courtesy of Suntory