De Vroomen Garden Products launches Sesame Street Collection to inspire next generation of gardeners

De Vroomen Garden Products, a wholesale supplier of Dutch bulbs, seeds and other horticulture products, has announced the launch of its Sesame Street Collection.

This product line for kids brings together the beloved characters of Sesame Street and De Vroomen’s mission to educate the next generation about gardening, sustainability and the wonders of nature.

The Sesame Street Collection, developed in collaboration with Philos, De Vroomen’s educational and creative product division, features innovative gardening kits, tools, games and activities specifically tailored for young gardeners.

The exclusive partnership leverages the iconic appeal of Sesame Street to introduce green-focused and entertaining gardening experiences to children in the United States, Canada and parts of Europe. The product collection is available for U.S. and Canadian orders through De Vroomen Garden Products.

“Sesame Street’s focus on learning and environmental consciousness aligns perfectly with our pledge to connect children with nature,” said Joris Philippo, founder of Philos and representative of De Vroomen’s Holland office. “With the Sesame Street Collection, we aim to inspire lifelong passions for gardening by empowering budding green thumbs with the knowledge and tools to cultivate their own plants and experience the satisfaction of watching them grow, learning patience and connecting with nature throughout the process.”

The inaugural launch of De Vroomen’s new kid-inspired line features eight Sesame Street-themed products, with vibrant packaging, educational elements and characters like Big Bird.

The De Vroomen Sesame Street Collection includes:

Inspired by Big Bird, the renowned 8-foot-tall yellow bird from Sesame Street, the “Sunflower Plant Game” invites children to plant, water and compete as they grow their sunflowers to the finish line. Complete with two terracotta pots, coco tablets and sunflower seed bags, young growers can compete to see whose sunflower grows the tallest. This playful game set teaches children the value of nurturing plants while enjoying healthy, competitive fun.

The “Biodegradable Pot Kit” combines Abby Cadabby’s magical personality and passion for learning with the joy of gardening. This sustainable gardening kit includes a biodegradable pot, strawberry seeds and a coco soil tablet, inspiring little ones to explore the wonders of sustainability. Abby Cadabby made her debut in the 2006 first episode of Sesame Street’s 37th season.

Young gardeners can also engage with Abby Cadabby’s “Wooden Tray Gardening Kit,” equipped with a recycled plastic-lined wooden tray, strawberry seeds and coco soil. The tray makes for easy carrying and gardening for young hands. Kids of all ages can enjoy nurturing, hand-picking and savoring strawberries all summer long.

The Sesame Street-themed “Seed Paper Confetti Packet” contains biodegradable confetti paper infused with wildflower seeds, encouraging hands-on gardening fun by allowing kids to plant the seeds they toss into the garden like confetti. The packet is designed to stimulate open play, facilitate exploration and support Sesame Street’s mission to help kids grow smarter, stronger and kinder.

Treasured Sesame Street characters, including Bert, Ernie, Cookie Monster, Big Bird, Elmo, Grover and Oscar the Grouch, bring an environmentally conscious twist to reading with the “Wildflower Seed Paper Bookmark.” Kids can plant the bookmark’s contents to grow vibrant gardens of wildflowers, connecting reading and gardening.

The Sesame Street “Seed Bomb in a Box” combines play and purpose, featuring a butterfly mix seed bomb in a giftable box adorned with characters Bert and Ernie. This captivating product provides an easy way for kids to plant seeds in areas where traditional planting might be challenging or when low water conditions exist. The seed bombs are essentially seed balls that come wrapped in organic matter, yielding non-invasive, butterfly-attracting flowers.

The “Ceramic Pot Kit,” created around the lovable persona of Cookie Monster, includes a ceramic pot, forget-me-not seeds and a coco soil tablet. It offers a hand-eye coordination learning experience, delivering a simple, recreational way for children to grow their own plants.

Cookie Monster’s “Pumpkin Cultivating Kit” offers kids an entertaining and immersive fall activity, complete with pumpkin seeds and coco soil, allowing them to grow pumpkins in time for next Halloween. This seasonal kit can be used to teach individual children or entire classrooms about the enjoyment of cultivating and harvesting self-grown pumpkins.

Additional Sesame Street Collection products featuring Cookie Monster, including interactive pumpkin carving kits and imaginative paint sets, are set to launch in fall 2025. Also launching in the fall are two Elmo-themed flower bulb kits.

De Vroomen and Philos plan to expand the Sesame Street Collection through seasonal products and additional gardening tools and games designed to engage and educate young gardeners.

Orders for the new line are available now for deliveries beginning spring 2025. Explore the full catalog at devroomen.com.