Christina Salwitz joins The Garden Center Group

Acworth, GA, October 20, 2016 – The Garden Center Group has announced Christina Salwitz has recently joined the group as visual merchandising coach, complementing its team of industry consultants.

Salwitz began her career at Nordstrom, and went on to be recognized repeatedly for her fresh, intuitive sales policies and marketing strategies. After feeling the pull of the outdoor landscape, she became a horticulturist, and realized that her experience with the principals of fashion marketing and merchandising translated seamlessly into her new role working with people who love plants.

Christina Salwitz

While working as a merchandiser, buyer and manager at independent garden centers for 25 years, Christina simultaneously honed her skills as a garden communicator, blog writer, photographer, and author of the award-winning book Fine Foliage: Elegant Plant Combinations for Garden and Container and will release her second book, titled Gardening with Foliage First, in February 2017. Along the way, she created The Personal Garden Coach™. Since 2008, Christina has consulted homeowners on their garden challenges, designed small landscapes, and become recognized for her focus on container design, with her creations featured on the pages and covers of the nation’s top garden magazines, books and blogs. 

Danny Summers, Managing Director of The Garden Center Group, says, “Visual Merchandising is a very important element that can make a dramatic impact on profit when creativity is aligned with sales objectives. Christina has the right balance of creativity and sales management skills, and store teams will certainly benefit from her unique talent. Her outgoing personality makes the training fun and a great learning experience. I feel this is an area that garden centers have an opportunity for improvement. We are very excited to have Christina join our team of service providers to address this important need.”

The Garden Center Group is an alliance of garden centers, service providers and vendors who work together creating a community of professionals with one goal in mind – helping each other build successful companies. The group focuses on business solutions designed to help garden centers increase sales, improve operations and retain more profit.

For information about The Garden Center Group and the services it provides visit www.thegardencentergroup.com or call The Garden Center Group at 678-909-7770.

For more information about Christina Salwitz visit http://www.thegardencentergroup.com/christina-salwitz-intro or email her at: personalgardencoach@comcast.net.