Michelle Simakis
2019 California Spring Trials attendees may have been surprised when they walked into Floricultura to see Monrovia exhibiting this year, as the company was not on the original lineup.
Jonathan Pedersen, vice president of sales and business development, said Monrovia decided to attend recently to showcase SunBelievable Brown Eyed Girl, a Helianthus annuus they say will produce 1,000 blooms in one season that was introduced in 2018. Many of the displays incorporated the seedless, sterile sunflower that grows up to 32 inches tall and 40 inches wide.
Pedersen said first sales of the sunflower went to garden centers in Los Angeles and Houston and that more than 300,000 have been sold. Plans are in the works to introduce sister for Brown Eyed Girl next year for 2021 – Golden Girl.
For more coverage of the 2019 California Spring Trials, click here.
Latest from Garden Center
- Society of American Florists accepting entries for 2025 Marketer of the Year Contest
- Sustainabloom launches Wholesale Nickel Program to support floriculture sustainability
- American Horticultural Society welcomes five new board members
- Color Orchids acquires Floricultura Pacific, becoming largest orchid supplier in U.S.
- American Floral Endowment establishes Demaree Family Floriculture Advancement Fund
- The Growth Industry Episode 3: Across the Pond with Neville Stein
- Proven Winners offers Certified Garden Center Training for staff education
- Digging In Association hosts inaugural Platinum Trowel Awards at winter conference
