Brie Arthur joins Gardenuity leadership team

Dallas, Texas – Gardenuity, the direct-to-consumer gardening platform, is announcing the hire of Brie Arthur as their new Vice President of Horticulture. Arthur will be working closely with the brand’s co-founder and CEO, Donna Letier, while leading the horticultural team for Gardenuity. Arthur joins Gardenuity with more than 20 years of experience in the horticultural industry, with a focus on grower and product management, as well as product communication.

“Brie is an expert at product development and product communication, and having her on the Gardenuity leadership team gives us an incredible resource of knowledge and experience when it comes to growing the next great gardening brand,” says Letier. “We are thrilled she has joined our team.”

Originally from southeastern Michigan, Arthur studied landscape design and horticulture at Purdue University. She was a professional plant propagator at Plant Delights Nursery in Raleigh, N.C. and Camellia Forest Nursery in Chapel Hill, N.C. before transitioning her focus to green industry communications through writing, public speaking, film production and consulting. She is a published author, with her first book, The Foodscape Revolution, becoming an Amazon bestseller.

As a professional garden industry communicator, Brie is leading the national suburban foodscape movement, which is a model of community development that incorporates sustainable, local food production. She speaks internationally and is a correspondent on the PBS television show, Growing A Greener World, where she shares practical gardening advice from her one-acre suburban foodscape.

“I have been impressed with Donna and Gardenuity since day one,” said Arthur. “The product and technology the team has built to bring the joy and success of growing to everyone is incredible. Gardenuity is doing something that no one else is, in that they are trying to make gardening easy and accessible for everyone. Everything they do is done with the customer in mind and making sure they only have successes. Gardening can be seen as something overwhelming and only for experts, but the more people learn and grow, the easier they’ll find it can be. The rewards are endless. I also love that the brand is reaching into a new demographic with millennials, a place where gardening experts haven’t been able to approach before.”

In 2017 Arthur was awarded the first ‘Emerging Professional’ distinction by the American Horticultural Society and was named in Greenhouse Product News’ class of 2016 “40 under 40”. Arthur serves as Garden Writers of America’s National Director of Region IV, representing garden communicators across the southeast United States. As a founding member of Emergent: A Group For Growing Professionals, she encourages an open dialogue and networking opportunities between seasoned professionals and rising green industry members. She sits on the Executive Committee for the International Plant Propagators Southern Region and is on the board of directors for the North Carolina Botanical Garden Foundation.

For more information on Gardenuity, please visit the company's website.