American Floral Endowment accepting new research proposal applications

The primary research priorities are focused on all floricultural crops.

A collage of four photos. The first is a close-up on a field of red, yellow and white flowers. To the right is a man in a white coat and mask with a clipboard in a field holding a pink flower.
Projects benefiting any industry segment, from grower to the consumer, will be considered for funding.
Photo courtesy of American Floral Endowment

The American Floral Endowment (AFE) is now accepting new research proposal applications for the 2025-2026 funding cycle.

The application deadline is Aug. 1, 2024.

New research proposals should support forward-thinking exploration of cost and labor savings, pest and disease management, sustainability and other solutions to promote healthier, longer-lasting flowers and plants and a healthy and robust floriculture industry.

The primary research priorities are listed below. They are focused on all floricultural crops, including fresh-cut flowers and greens, flowering and foliage potted plants, bedding plants and perennials. Projects benefiting any industry segment, from grower to the consumer, will be considered for funding.

  • Sustainable production and handling practices, including water use efficiency, growing media and plastic alternatives.
  • Automation, technology and AI leading to labor savings.
  • Biocontrol of pests.
  • Reduction of the impact of climate change on production, handling and product quality.
  • Advanced breeding technology, including CRISPR.
  • Long-term storage and shipping conditions for cut flowers, bedding and potted plants.
  • Production technology.
  • Postharvest technology .
  • Botrytis control and management.
  • Thrips control and management.

To learn more about the application process, check out AFE's informational webinar by AFE Research Coordinator Laura Barth below. The video covers the application timeline (from submission to notification), an overview of the online portal, research priorities and requirements.

AFE's fiscal year begins on July 1 and runs through June 30; therefore, funding for projects begins in July of the next fiscal year.