AFE and Smithers-Oasis/Floralife partner up for third year of fundraiser challenge

Smithers-Oasis/Floralife is partnering with the American Floral Endowment (AFE) for the third year in a row to support AFE’s work in the cut flower industry. Patrons can support the endowment even more, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis/FLORALIFE. Now through Dec. 31, Smithers-Oasis/Floralife will match donations, dollar-for-dollar, up to $20,000. Patrons are urged to support AFE by investing in the future of the floral industry.

AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. It funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers, and allied trade organizations. Since 1961, AFE has sponsored over $17 million to industry projects. They tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members helps to increase and expand these programs.

“The work AFE does helps everyone in the industry, by providing research and programs for the future of the floral industry,” says AFE Chairman and Vice President of Floralife/Grower Global Operations and Corporate Research Jim Daly. “The gift-matching challenge is a great opportunity to help make every dollar donated go even further in helping AFE's work and we are glad to be a part of it.”

Donations are not only a real benefit to the industry, but also tax-deductible. Want to make a difference? Head to endowment.org/donate!

*The Smithers-Oasis/Floralife Matching Gift Challenge applies to new contributions only, not to current pledges. Make your tax-deductible donation before Dec. 31.