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Social media has become a standard marketing tool for IGCs, but it’s not always easy to know if it’s being done correctly or effectively. In this webinar, Rob Sproule, founder of Dig Marketing and co-founder of Salisbury Greenhouse, spoke to Garden Center magazine readers about social media marketing strategy and how to get ROI out of a sometimes-chaotic digital landscape. From using memes to tracking data, Rob goes deep to bring actionable information on best practices for social media marketing.
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