October 2017
Features
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Cover Story: How Texas and Florida garden centers braved hurricanes Harvey and Irma
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Natives vs. nativars: The need for both
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Industry Events: 2017 IGC Show offers expert advice, networking opportunities and new products
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What water-wise really means
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Research: The fragrance of a new pesticide
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Bringing virtual reality to Ohio State University’s trial gardens
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Technology: A University of Georgia graduate unveils new water soil availability sensor
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Landscape Spotlight: Using western examples to fight drought in Connecticut
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Marketing: Marketing with a limited budget
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Features: Highlights from spoga+gafa 2017
Departments
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Editor’s Note: How garden centers responded to hurricanes Harvey and Irma
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Home Page | Engaging news and traffice from our digital realm: Garden Center web news and social media highlights from October 2017
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Digital Focus | Creative ideas for your online spaces: Cloud computing for garden centers
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Plant Spotlight | Showcasing new varieties in the market: Westcountry Lupine (Lupinus)
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Spotted! | Notable products and ideas from garden centers + more: Exploring Germany’s garden centers: Garten Müller and Dinger’s Gartencenter
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The Human Resource | Tips to stay compliant in a changing landscape: The proliferation of paid leave
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Straight Talk | Honest insights from an IGC expert: Gender pay: Mind the gap
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Learn to Lead | Managing your business relationships: Tips for choosing the most effective methods of communication with employees
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Digital Dirt | Modern marketing tailored to independent garden centers: Should I use Facebook ads or Google adwords?
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Last Look | Bonus takeaways to keep you thinking: Infographic: Tracking predicted retail spending on Halloween 2017