November 2017
2017 State of the Industry Report
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Cover story: 2017 State of the Industry Report: 2017 State of the Industry Report
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State of the Industry Report: Industry Leaders Q&A: State of the Industry 2017: Garden centers weigh in
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State of the Industry Report: Greenhouse Growers: State of the Greenhouse Industry: Restored confidence, annual color and more
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State of the Industry Report: Landscapers: State of the Landscape Industry
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State of the Industry Report: Marketing: Mature garden marketing for older Millennials
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State of the Industry Report: Straight talk | Honest insights from an IGC expert: Garden centers: Keep up with consumer interests
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State of the Industry Report: Digital Dirt | Modern marketing tailored to independent garden centers: A decade of change at garden centers
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State of the Industry Report: Trends: Garden Media Group’s 2018 Trends Report
Features
Departments
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Editor’s Note: ‘Discovery mode’
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Home Page | Engaging news and traffic from our digital realm: Garden Center web news and social media highlights from November 2017
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Digital Focus | Creative ideas for your online spaces: Helping flower shops blossom
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Plant Spotlight | Showcasing new varieties in the market: I’conia Brand (Begonia x hybrida)
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Your Turn | Responses and feedback from Garden Center readers: Falling into the autumn spirit
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Spotted! | Notable products and ideas from garden centers + more: Strong suits in Vermont
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Learn to Lead | Managing your business relationships: Examine your reputation
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Last Look | Bonus takeaways to keep you thinking: 2017 State of the Industry Extras