May 2017
Features
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Cover Story: Find your flavor
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Industry Events: Takeaways from the 2017 California Spring Trials
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Management: Take your IGC to the next level
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Industry Events: Touring the tropicals
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Breathe life into walls
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Q&A with Tom Demaline: Meeting Trump and Perdue
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Breeder Focus: The great comeback
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Landscape Spotlight: Growing an idea
Departments
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Editor’s Note: An experience, not an errand
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Home Page | Engaging news and traffic from our digital realm: The latest from our website and social media pages
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Plant Spotlight | Showcasing new varieties in the market: Black Diamond Lavender Lace
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Digital Focus | Creative ideas for your online spaces: A pocket full of rewards
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Spotted! | Notable products and ideas from garden centers + more: Retail displays: the top of the ladder
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Spotted! | Notable products and ideas from garden centers + more: A tasty addition
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Straight Talk | Honest insights from an IGC expert: Do what online-only retailers can’t
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Product Spotlight | Showcasing new products in the market: Outdoor décor
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Digital Dirt | Modern marketing tailored to independent garden centers: Capitalize on spring traffic
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Industry News | The latest headlines and happenings in the market: Al’s Garden & Home opens new location
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Learn to Lead | Managing your business relationships: Identifying mindset vs. skillset problems
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Product Spotlight | Showcasing new products in the market: Defeat weeds and bugs
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Last Look | Bonus takeaways to keep you thinking: The ingredients of a pollinator-friendly container garden