Sierra Allen
Assistant Editor
Recent Articles
The houseplant hype
As new-era houseplant hobbyists green up their homes, garden centers and greenhouses gear up to meet the welcomed demand.
2021: The year of flexibility
Liner growers shed light on how the events of 2020 will affect sales this year and beyond.
Springing into action
We caught up with two IGCs and asked for their biggest tips and tricks regarding promotions during the biggest time of the year. Here’s what they had to say.
Holiday heaven
Known for its festive holiday décor, themed plants and farm-to-table restaurant, Roger's Gardens continues to stand out from the crowd.
O Christmas Trees, O Christmas Trees
Tim O’Connor, executive director of the National Christmas Tree Association, shares insight on how IGCs can initiate their tree-buying process.
Digital dialogue
Katie Elzer-Peters, owner of The Garden of Words, shares how to attract customers with a strong online presence.
Water wisdom
Will Healy, senior technical and research manager at Ball Horticultural Company, shared tips on improving irrigation in his Cultivate’20 Virtual education session.
Managing your estate taxes
Bryce Gibbs of K Coe Isom offered succession planning and estate tax advice in his Cutivate’20 Virtual education session.
Dipladenia and mandevilla 101
As part of Cultivate’20 Virtual’s crop specific production series, Dr. James Gibson shares production tips on growing dipladenia and mandevilla.
Become a digital marketing guru
Learn the ins and outs of online plant selling and marketing from expert Katie Elzer-Peters.