Rob Sproule
Recent Articles
Webinar: Merchandising For Millennials
Your customer is changing, and how you display your plants and products needs to change too. It’s time to re-think the 42 colors of pansies all lined up or the giant wall of chemicals. Take a crash course in ways to get millennials into your store and create displays they’ll want to interact with, and buy from.
Webinar: Creating Integrated Customer Experiences
Learn how to create a community hub at your garden center in this webinar with Rob Sproule. You’ll get ideas for events, learn how to organize your calendar, promote and market your events and bring customers in for community-building experiences that will change the way they think about your brand.
Social priorities
Focus your efforts on the right platforms to make connections with customers.
Great(er) expectations
Connect with your customers on a whole new level by telling your story, showing your value and becoming more than a store. Learn how retail has changed since the pandemic hit, what millennials and Gen Z are looking for and why traditional marketing isn’t going to cut it anymore.
Connect with post-COVID customers
In the wake of the coronavirus pandemic, the way your customers shop is changing. How do you keep up with the shifts in retail trends, build your brand and make sure they’re coming back for more? Listen in as Rob Sproule, co-owner/marketing director at Salisbury Greenhouse and founder of DIG Marketing, shows you how to keep up with the shifts in the market, focusing on practical things you can do at your IGC to provide what customers really want.
WATCH: Right-size your marketing
Marketing expert Rob Sproule shares his best tactics to help you determine which strategies are right for your businesses.
How to improve your garden center email list
Bigger is not necessarily better when it comes to building a strong e-newsletter audience.
A decade of change at garden centers
How we must adapt to recent shifts in the independent garden center industry.
Should I use Facebook ads or Google adwords?
Learn new strategies independent garden centers can use when promoting stores online.
Solving the Millennial riddle
“Ashley” will expect a different experience than “Mary,” but it’s important to serve them both.