By LIZ LARK-RILEY

Liz Lark-Riley is a writer, speaker and leader who is passionate about growth (for plants and humans). She is senior customer relationship manager at Mahoney's Garden Center in the greater Boston area. Learn more at mahoneysgardens.com.

Leading from the middle

Managers at all levels of your garden center can improve both employee and customer experiences.

Information destination

Compete against search engines, influencers and other outlets by using these five strategies to position your IGC as the ultimate plant care resource.