Kevin Waters
Kevin has worked as an independent garden center consultant to retailers, suppliers, DIY stores and trade organizations across the UK, Ireland, Europe, U.S. and Japan since 1995 and founded The Garden Works in 2001. He specializes in shop-floor activities, team motivation and development, product knowledge, display and merchandising and promotional activities. He also works as gardening writer, broadcaster and presenter with the garden press, radio and television networks within the UK and Ireland. Kevin can be reached at kevinwatersconsultancy@gmail.com.
Recent Articles
Glee is back, singing and dancing
UK’s industry gardening show had a renewed energy in 2014.
State of the Industry: ‘Level is the new up’
A new perspective on the goals of the independent garden center industry.
A different perspective: Niche, or Not?
Weigh the benefits of delving further into a niche market before jumping in headfirst
A different perspective: Going local - UK style
Businesses across the pond are also focusing on community engagement to strengthen their bottom line
A different perspective: Targeted displays improve customer service
Cater your retail space to each demographic’s needs for maximum draw
Technology: A Different Perspective - Find your X Factor
Garden centres that use their online presence effectively and creatively will ultimately survive
Ch, Ch, Changes ... turn and face the strain
A look into the future of the garden center industry in the U.K.
Branding across the pond
Kevin Waters explains how plant branding in the U.K. has come a long way as part of our larger Plant Branding Supplement, which can be found in the July issue.
Real time shopping
New POS technology used in Ireland provides real-time data for retailers and customers alike.
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