Judy Sharpton
Judy Sharpton, owner of Growing Places Marketing, is a garden center design and renovation specialist with 20 years of experience in advertising and promotion.
Recent Articles
The Family Business, Part 2: Agreeing (and disagreeing) on capital investments
How should multi-generational garden center ownership approach major business improvements? Judy Sharpton takes a hard look.
The Family Business, Part 1: The dinner problem
How do multigenerational family-owned IGCs manage tough business decisions and conflict and still sit down to a peaceful meal?
Winter work
The coldest months are an excellent time to review and renew your signage.
First impressions
Your store entrance is not simply a doorway. It’s a customer service tool that, when designed correctly, will positively impact customers’ shopping experience.
The parking problem
Improve the customer experience at your store by re-examining your lot.
Personal space
Creating room for customers and products can be a balancing act but with the right considerations, store layout can be a win-win.
Guest Column: Why plant branding DOES matter
When you give a good product 'personality,' people notice.
MORE OF EVERYTHING YOU NEED
Get the latest delivered right to your inbox. Sign up for our e-newsletter.
