Josh Schneider
Josh Schneider is a founding partner of Cultivaris, a horticulture consulting firm. E-mail him at josh@cultivaris.com or visit cultivaris.com.
Recent Articles
Does your education program get an 'A'?
Throughout the spring, I spent quite a bit of time at my local garden center here in San Diego watching how customers interact with the merchandise.
Independents' Day
The hue and cry going up from the independent garden centers at the news Monrovia Nursery was considering selling to Home Depot at the request of their bankers sent shockwaves throughout the IGC Universe.
Don't be late for the party
Wat to start a conversation online? Focus on what's new and hot.
Yellow means 'go faster'
Now is a great time to grow your landscape relationships.
Take a bite out of the apple
Follow the lead of the nation's favorite computer store to promote customer interaction.
Brand flakes
Take it from a dad - brands mean everything when it comes to shopping
Stop Facebooking and water something!
Social media probably shouldn’t be your highest priority right now.
What language do you speak to your customers?
For newcomers, especially, what you say – and how you say it – can make or break a sale.
Too Much Stuff!
Why all our choices are overwhelming us and our customers
If you want something done right, hire a professional
Growing up on a farm in the Midwest, I learned to do things and solve problems for myself.
