Holly Hammersmith
The author is a freelancer based in Ohio.
Recent Articles
Shelmerdine Garden Center: Flora meets fashion
A recent rebranding has helped Shelmerdine Garden Center add a section for fashion and establish itself as a “lifestyle center.”
Rick’s Garden Center: Massive mural helps reel in customers
Rick’s Garden Center took an artistic approach when untrue rumors that the business was closing spread.
Selling customers on statuary
Frequently tracking inventory and sales along with creative cross-merchandising helps move statuary.
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