C.L. Fornari
C.L. Fornari is a writer, speaker and host of GardenLine on WXTK. She runs a consultation service and does event planning for Hyannis Country Garden, an independent garden center on Cape Cod.
Recent Articles
Retail Revival: Do you need a mentorship program?
With a combination of printed material, first day onboarding by the personnel manager and shadowing experienced employees, the entire company mentors its new hires.
Retail Revival: Overstocking on old-school plants
There are still customers who want Pelargoniums, but there are so many other annuals available that these are no longer the dominant summer container plant.
Retail Revival: Local and last minute
How to attract customers to your garden center right before Christmas.
Retail Revival: A coat of paint
How to use color to create excitement at your independent garden center.
Retail Revival: Beyond wreaths
How to utilize swags as holiday décor for workshops or sales.
Is it time for a new tagline?
Start the year fresh and collaborate with your team to create a modern slogan that conveys your IGC’s missions and values.
The perfect plant match
From seasonal displays to cocktail hours, bring customers into the IGC and show them how to pair different plants and herbs in the home or landscape.
Verbal applause
Offering individual praise to employees boosts morale and strengthens positive workplace behaviors.
Don’t fear the fall
Events and activities can turn a slow autumn season into a sales driver.
Reboot your blog
Social media posts come and go, but blog posts are forever. Here’s how you can create evergreen content and become a regional go-to gardening source.