Chip R. Bell and John R. Patterson

 Chip R. Bell and John R. Patterson are customer loyalty consultants and authors of “Take Their Breath Away: How Imaginative Service Creates Devoted Customers.” They can be reached at www.taketheirbreathaway.com.

Wired and dangerous

The age of technology has changed your customers.

It’s a good time to have a good time

Is your garden center entertaining? These days, the answer had better be, “YES!”