Cassie Neiden
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Recent Articles
2017 California Spring Trials Preview
Whether you’re visiting breeders at their usual locations or want to check out new stops this year, you can get the information you need for a successful trip in this guide.
Prepare your business for severe weather
Take these steps to ensure your business and insurance policy are on-the-ready for upcoming weather patterns.
What to know before bad weather strikes
Prepare to mitigate any business losses after a natural disaster.
Cover Story: Fresh faces of horticulture
We surveyed students to discover what drew them to the green industry and what they expect from a career in horticulture. Professors and hiring managers also weigh in on their experiences with this new generation of professionals.
The great indoors
Two Millennials harness ideas from green industry research to bring their indoor gardening store to life.
Fleuroselect announces 2016 'Year of the' campaigns
The Netherlands organization selected cosmos and tomato for its international marketing initiative.
Salisbury Greenhouse: Digging into the new market
Salisbury Greenhouse uses a print and e-magazine called “Dig In” to reach out to its younger customers searching for gardening tips.
Ray Wiegand’s Nursery: Closing the gardening gap
Competing with big-box stores can be trying, so Ray Wiegand’s Nursery gets a leg up by focusing on employee and customer education.
National Indoor Plant Week reaches out to universities
Costa Farms is grabbing the attention of college students nationwide by introducing indoor plants through student-run radio programs.
Analyzing consumer trends
Joe Fox, sales and marketing director of MasterTag, discusses how the company is adapting to the needs of modern customers.